Our mission at Jellyswitch is to make coworking better – for members as well as for space owners and managers. We want to see the coworking industry grow & thrive. Coworking spaces are vital to supply the distributed workforce with the flexible workspace it needs now & in the future.
This week, I saw with clarity that mission being achieved in my own life as a coworking space owner.
I love giving tours, it is one of my favorite parts of the business. I’ve given them hundreds of times. Tours serve as a way to highlight the space, but also to get to know my future community members.
All coworking space managers know this drill. The tour lasted less than 30 minutes. As we walked around the building, I gave my pitch about the benefits of joining, I asked questions about what kind of work they did, what they were looking for in a workspace, how their move to town was going, etc.
By the time we had circled back to the lobby, I had his timeline for joining, he had the Cowork Tahoe mobile app downloaded & created an account. I made sure he knew how to contact me, we shook hands & they left.
Then it hit me! The tour itself was nothing out of the ordinary, but I had this awestruck feeling as I realized that Jellyswitch really and truly has changed my business for the better. I had given a very different, remarkably better tour than I would have a year ago.
Walking through the building, I now pointed out different aspects of the meeting & workspace than I used to. I honed in on what it is like to walk in to the building for work each day, where to grab your coffee and the options available to get to work, and to get to work. I asked new questions directed at how he likes to work instead of just pointing at all the different seating options. I began guiding the discussion to find out whether he preferred a coffee shop vibe or needed to be distraction free and made sure to spend more time in the parts of the building he would like. The conversation was about the type of flexibility he needed to be productive day to day.
Why was this a change?
This tour was a much deeper dive into my customer’s needs. Zero fluff. I don’t think I gave bad tours before, but I know what I did this time is much, much better.
Jellyswitch lets me know exactly how my members use the space (at a level I could only guess at before). I know which meeting rooms are the favorites, when people are in the building, and even what their favorite snacks are. My members now quickly notify me of issues, often anonymously. I hear the good and the bad and respond immediately after seeing the push notification on my phone.
Jellyswitch illuminates the data behind my business. I have a deeper understanding of what my members need and I know what to highlight to a potential member. Now they can see how their needs will be met when they join my coworking space. They can picture themselves as members before they even sign up! And, having them download our app & sign up before the tour is finished means there are less steps remaining to close the deal.
This is not an incremental improvement – it’s a completely new experience. I never anticipated how much Jellyswitch would improve my day-to-day behavior. I expected my business to improve, but because of better tracking of memberships & invoicing, an easier sign up process, and by streamlining our operations. But, surprisingly, I am a much better operator now. The tech enables this.
This is the true power of great technology, when the tech supports you in such a way that you can leverage it to make improvements on the human side of the business, without even realizing it. It doesn’t replace the human side, it enhances it. This is what Jellyswitch has done for me. My coworking business, my community, and myself, are all stronger for it.